Privacy Policy

Vets on Demand is a UK-based service providing 24/7 online veterinary consultations to consumers through business partners. References to "we", "us" or "our" in this policy refer to Vets on Demand.

If you have any questions about this policy or how we handle your data, please contact us at [email protected].

We may collect and process the following personal data:

• **Contact information:** name, email address, telephone number, and company name when you submit an enquiry or register as a partner.

• **Usage data:** information about how you use our website, including pages visited, time spent, and referring URLs, collected via cookies and analytics tools.

• **Communications:** records of correspondence if you contact us by email, phone, or through our website.

• **Partner and affiliate data:** business details, bank account information (for commission payments), and performance data relating to your partnership with us.

We use the personal data we collect for the following purposes:

• To respond to enquiries and manage partnership relationships.

• To process and pay affiliate commissions.

• To improve our website and services based on usage patterns.

• To send service-related communications (not marketing, unless you have opted in).

• To comply with our legal and regulatory obligations.

We will never sell your personal data to third parties.

We process your personal data on the following legal bases under UK GDPR:

• **Contract:** where processing is necessary to fulfil a partnership or affiliate agreement with you.

• **Legitimate interests:** where we have a legitimate business interest in processing your data, such as improving our services or responding to enquiries.

• **Legal obligation:** where we are required to process data to comply with applicable law.

• **Consent:** where you have given explicit consent, such as opting in to marketing communications.

Our website uses cookies to improve your browsing experience and to help us understand how visitors use our site. Cookies are small text files stored on your device.

We use:

• **Essential cookies:** required for the website to function correctly.

• **Analytics cookies:** to understand how visitors interact with our site (e.g. pages visited, time on site). These are anonymised where possible.

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

We do not sell or rent your personal data. We may share your data with:

• **Service providers:** trusted third parties who assist us in operating our website and delivering our services (e.g. hosting providers, payment processors), who are contractually bound to handle data securely.

• **Business partners:** where you have been referred to us through a partner, we may share relevant data with that partner in connection with your use of the service.

• **Legal authorities:** where required by law, court order, or regulatory obligation.

We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law. In general:

• Enquiry and contact data is retained for up to 2 years.

• Partner and affiliate data is retained for the duration of the partnership and for 6 years thereafter (for tax and legal compliance purposes).

• Website analytics data is retained in anonymised form.

Under UK GDPR, you have the following rights regarding your personal data:

• **Right of access:** to request a copy of the data we hold about you.

• **Right to rectification:** to request correction of inaccurate data.

• **Right to erasure:** to request deletion of your data in certain circumstances.

• **Right to restrict processing:** to request that we limit how we use your data.

• **Right to data portability:** to receive your data in a structured, machine-readable format.

• **Right to object:** to object to processing based on legitimate interests.

To exercise any of these rights, please contact us at [email protected]. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.